The cryptocurrency community has been filled with mostly men since its founding. The Kin ecosystem just might be the cryptocurrency community that upends this demographic trend. More than 1,300,000 women are already monthly active users in the Kin ecosystem, with many more aware of Kin thanks to the apps they use. This alone will make Kin an integral part of cryptocurrency’s journey to mass adoption and will crack open the world of crypto to the other half of the population.
Let’s highlight three of the top apps in the Kin ecosystem that have large female user bases: P365, Rave and Kik. Collectively, these apps boast 1,360,000 female monthly active earners and about 950,000 female monthly active spenders.
According to the virtual makeup app P365, its user base is 92% female. It claims to have approximately 460,000 female users who are monthly active earners of Kin and 345,000 women who are monthly active spenders.
The Rave app allows users to watch videos together with their friends. Web analytics company SimilarWeb says 34% of Rave users are women. The app counts 680,000 women who are monthly active earners of Kin and 510,000 women who are monthly active spenders.
According to SimilarWeb, 22% of Kik users are women. The chat app has 220,000 women who are monthly active earners of Kin and 96,800 women who are monthly active spenders.
These three apps alone have over 1.3 million women using Kin cryptocurrency every month and have the potential to introduce it to millions more. They are all developing new ways to encourage Kin spending in-app and with 10s of millions of users theres a lot of room to grow. What’s even more exciting is that all three apps haven’t yet integrated Kin cryptocurrency into the iOS version of their apps. If and when that happens, many more will be introduced to Kin.
The Kin ecosystem is introducing cryptocurrency to both women and men in an accessible, user-friendly way. Many other apps in the expanding Kin ecosystem are used by women — and women are also a growing part of the Kin developer community. The cryptocurrency revolution can’t fully come into its own without the active participation of women. If cryptocurrency is to live by its founding principles, it must integrate women into its economy more equitably than fiat. Thankfully, the Kin ecosystem is striving to create diverse, accessible digital experiences and transactions.